Coppel Group He announced a change in his corporate image as part of a transformation strategy that seeks to modernize its operation and commercial presence in Mexico.
The redesign includes a new version of its traditional key symbol, as well as the renewal of 500 stores at the national level before the end of the year.
Agustín Coppel Luken He is the general director of Grupo Coppel, one of the largest retail chains in Mexico, heir to the company founded by Enrique Coppel Tamayo. Under his leadership, the Conglomerate based in Sinaloa has diversified its investments in sectors such as finance, energy, biotechnology, marketing and entertainment, and has reinforced its commitment to education, culture and sustainability.
According to the multi -million dollar index of Bloombergthe Coppel family has an estimated joint fortune in 15,500 million dollarsbacked by annual income of approximately 10 billion dollarsaccording to a report from Deloitte of 2023. In addition to his business role, Agustín Coppel is recognized for his philanthropic work and his participation in international forums such as the Davos World Economic Forum.
The company indicated that this update responds to the need to adapt to an environment more and more digital and competitive. The new visual identity, developed with the support of international agencies
- Wolff Olins (United Kingdom)
- The Juju (Latin America)
- Brands & People (Mexico)
Its new design is to function flexibly both in physical stores as in Digital platforms.
The graphic redesign seeks to reflect a contemporary and modular aesthetic, aligned with the values of efficiency, agility and closeness that the company intends to reinforce in its business model. According to the company’s marketing address, the renewed symbol retains the idea of access and social mobility, but with a more current and adaptable approach.
Coppel customers doubt the new redesign of the logo of Coppel Agree and reacted they are humor to their redesign of a key Minimalist, Comparing it with the Cinemex rebranding, the flag of Japan and even with Pac-Man.
Although, it is already in the social media profiles of the store, the new logo will premiere in 500 stores From this 2025.
