The love story between Taylor Swift and Travis Kelce creates furor in football fashion

Rugby has been associated with fashion images for a long time. Sports lovers with aesthetic tastes usually bow with tennis with elegant white costumes on the court, attracting many famous stars like Meghan Markle or the Hadid sisters.

Basketball also plays an important role in the fashion industry and creates more style icons, from Dennis Rodman to Angel Reese, than any other sport.

More recently, the “Blokecore” trend (the football shirt and striped pants trend) and the fashion wave of the F1 racing tournament have drove the fashion community crazy on Tiktok.

Meanwhile, American football – the sport considered the “national spirit” of the United States – has been practically out of the fashion game for decades, since the apogee of the cheerleaders of the Dallas Cowboys in the 1970s.

However, that is gradually changing thanks to the appearance of Taylor Swift and the attractive Wag -style wave (wives and girlfriends of soccer players) that is spreading.

Just a year after the love story between the player of the Kansas City Chiefs, Travis Kelce, and the “Pop Queen” Taylor Swift assault social networks, the fashion of football has taken a distinctive turn.

Lara Krug, Marketing director of the Chiefs, said the team’s fan base is growing rapidly, especially among women.

“Currently, 57% of team followers are women. This is much higher than the 46% league average, and is a clear sign that our fans are growing,” Krug said.

An impulse for American football fashion

According to Instyle the significant change in the fan base is not only reflected in the social networks of the Kansas City Chiefs, but also in products sales, which have constantly grown year after year.

His new fans, of good taste and well paid, are largely inspired by the fashion style that Taylor Swift uses when he encourages his boyfriend in competitions.

In January 2024, when Taylor Swift appeared in the Wild Card game of the Kansas City Chiefs with a “Kelce” jacket designed to measure, the article was exhausted immediately.

The bright red padded jacket not only became the center of attention, but also made the name of the designer Kristin Juszczyk shine, of someone who did business mainly on Instagram to an outstanding face in the sports fashion industry.

That viral increase was largely due to the passionate base of swifties fans, but made a clear thing: just a year ago, football fashion was still a wild card.

In September 2024, the designer Kristin Juszczyk and the co -founder Emma Gred (the businesswoman behind successful brands such as Good American, Skims and Safely) launched the Off Football Clothing brand.

“We saw a great opportunity to combine fashion with football, creating pieces that are not only elegant on the day of the game, but they are also easy to use and are fashionable even outside the stadium,” Kristin Juszczyk shared.

The commitment made by Kristin Juszczyk and Emma Gred is beginning to bear fruit. Earlier this year, Alex Cooper, the popular presenter of the “Call Her Daddy” podcast, used a Philadelphia Eagles jacket of Off Season to encourage his favorite team.

The characteristics of off -fourth characteristics are exhausted in most women’s carvings, and the version that Alex Cooper uses is also exhausted.

The brand also has just released a collection of special vests for the Super Bowl and is preparing to expand the product line in the near future.

Luxury brands are also added

Off Season is not the only name that combines fashion and sports animation. Autumn of 2024, the NFL is really “fashionable” when high -end brands continually launch unprecedented collections.

In September 2024, Veronica Beard launched a line of distinctive jackets, with colors coordinated by each team, with a price of up to $ 998. Todd Snyder brings you a series of jackets inspired by the classic university style of American schools.

Meanwhile, Lele Sadouchi, a brand of accessories worshiped by many fashion editors, is also in the game, with purple velvet headbands for the vikings or colleague fans of the Green Bay Packers adorned with delicate decorative charges.

Rugby fashion even reached the catwalk when designer Tory Burch presented a series of dresses inspired by rugby t -shirts in her autumn/winter 2025 parade in September 2024.

It can be said that thanks to the influence of Taylor Swift and the innovative spirit of young people, football fashion is becoming a new exciting trend, opening fertile terrain so that both fans and designers freely believe.