The master play that cost her 360 million dollars

Taylor Swift has succeeded: it is officially The owner of her music. After years of legal disputes, regrabations and an unprecedented public campaign, the artist He has bought the rights of his first six albums. How much have you paid? Why this operation marks a before and after in the music industry?

Taylor Swift recovers its legacy: a 360 million dollars

Taylor Swift He has written the rules of the game again. This time, he has not done so from the stage, but from the offices. Pennsylvania singer has finally bought the Rights of its first six albums -of Taylor Swift (2006) a Reputation (2017) – In an operation valued in 360 million dollars.

The purchase has closed with Shamrock capitalinvestment fund that acquired in 2020 the original catalog that belonged to Big Machine Recordsthe record with which Swift signed his first contracts. Since then, the artist tried unsuccessfully to get the rights … until now.

A battle that began in 2019 and changed the industry

It all started in 2019, when businessman Scooter Braun – representative of artists such as Justin Bieber and Ariana Grande– Big Machine Records acquired for 300 million dollars, taking with him the Taylor Swift musical catalog. The artist publicly denounced not having been informed or had the opportunity to match the offer. Since then, a Media and legal war for recovering his music.

You Belong With Me.
💚💛💜❤️🩵🖤

Letter on My Site 🙂 pic.twitter.com/pdb6kgdCVo

– Taylor Swift (@taylorswift13) May 30, 2025

Swift then made a radical decision: re -record all your old albumsa strategy that few believed that it would work, but that ended up being an absolute success. With the seal “Taylor’s version”, The singer made her fans boycotted the original versions and mass consume her new recordings. Network (Taylor’s version) and 1989 (Taylor’s version) They became sales and streaming successes.

A millionaire, but profitable investment

Although the 360 ​​million dollars may seem astronomical, for Taylor Swift it is An investment with insured return. Not only is it about recovering the artistic control of his work: it also means take over all the income generated by their albumsfrom reproductions in Spotify to Licenses for films and ads.

In addition, the phenomenon “Taylor’s version” has proved to have a commercial value gigantic. Each refrabation becomes a global event. Physical sales, streaming, exclusive merchandising and associated tours (such as The Eras Tourthe highest grossing in history) have provided you millionaire income. Now, with the entire catalog in your hands, You can exploit it without intermediaries.

Taylor Swift has achieved what many believed impossible: overcome the machinery of the music industry. He has done it without giving rights, without asking permission and without selling his art to the best bidder.

In your letter, Swift thanked Shamrock Capital for facilitating the purchase and expressed his gratitude to his fans for his unconditional support during these years. The artist also joked about the possibility of tattooin reference to the Shamrock logo, as a symbol of this personal victory.

The future: What will you do with your music now?

With the rights in its possession, Swift has a white letter. You can reissue the original albums without limitations, launch boxsets With unpublished content, exploit your work in series, movies or video games. Your catalog is now a multimillionaire treasure that only she can manage.

And everything indicates that it will not stop here. The artist continues to work in new music, planning new releases and carrying The Eras Tour To new continents.