They are young, American, famous women since their childhood for their family but have acquired their own name by themselves. Hailey Bieber still is not 30 years old and is already a multimillionaire. Daughter of Stephen Baldwin, the youngest of the Baldwin brothers, and the graphic designer Kennya Deodato Baldwin, jumped to her fame by her Relationship with singer Justin Bieber. But a hole was made in the pages of fashion magazines for their style, and because millions of women began to imitate their tastes, their way of dressing, carrying their hair and makeup.
Something similar has happened to Kylie Jenner. With only 28 years, the little girl of the Kardashian-Jenner clan, is known since she was ten years old and appeared in the reality show of his family. But social networks have catapulted her A fame with its own namethrough the makeup tutorials he performs with his own cosmetic line, with which he has become the second person of the clan with more money after his archifamous sister Kim Kardashian. His net assets is from 700 million dollars and appears on the Forbes list in the Post 47 of the biggest fortunes female in 2024.
Elf Beauty strategic movement
Queens of makeup and also business. Hailey has sold his Rhode firm for one billion dollars to Elf Beautya line of cosmetics that has become very popular between generation Z and millennials. It is no longer just how their coloring or lipsticks are, but they create style in their way of makeup. Hailey has marked a trend with a very natural style, makeup his lips on the outside, drawing freckles and leaving aside the Eyeliner more elaborate from previous years.
With this business movement, the ELF company marks a change in strategy and expands to the prestigious beauty market at a difficult time, where the Inflation in United Statess are rebounded and young consumers constantly change product and bet on the cheapest and of lower quality. But the pull of these two women is very strong. They project a woman’s ideal that hook many girls through Tiktok or Instagram. They are successful, they have a lot of money, famous couples, apparently happy and luxury lives. Their clients cannot have their cars but a part of their lives through a simple eye pencil.
The Rhode brand It has strengthened in record time. It was launched in 2022 and gained popularity through the racks with lips brightness that can be embedded in the mobile case. There was no influencer that would not carry his gloss in this novel way. Sells exclusively through its website and emerging stores supported by the great Fame and influence of its creator Hailey Bieber. “Elf Beauty represents an incredible opportunity to raise and accelerate our ability to reach more members of our community with even more innovative products and expand our distribution worldwide,” said Bieber.
The young model will continue as a founder and as a strategic advisor after the closure of the agreement. The company, which manufactures approximately the 75% of its China productsshe has already announced that she will be forced to increase prices around a dollar per product to combat Trump’s tariff pressure.
Kylie Cosmetics for 600 million
In the case of Kylie Jenner, he also sold part of his company Kylie Cosmetics To the Coty company for 600 million dollars in 2020. Still maintains 44.1% of the company and remains the fundamental image of the brand. Although it is not your only source of income. It has other advertising agreements thanks to the legion of followers that accumulates on social networks, and manages a Real estate heritage of an investment fund. According to Celebrity Net Worth, over the years, Kylie Jenner has bought and sold several houses in southern California and her current main residence is a mansion in Hidden Hills.
Now his fame has spread after walking through the red carpets of half the world by the hand of his new boyfriend, actor Timothée Chalamet, showing that it can be developed Gala dressed that in front of the mirror to teach its new products. The two are money to make money thanks to the cosmetics business. An example of how to make fame and social networks make less than thirty years.
