The participation of Karol G, Shakira and Feid in the American Music Awards

Yesterday the American Music Awards were held, the awards that celebrate the most iconic music of the year, in which the Colombian quota was represented by Karol G, Shakira and Feid, with three, two and one nomination, respectively.

In addition to them, there was a presence of different Latin artists as a firm group, Border Group, Natti Natasha, among others, that more and more space between singers from other continents are opened.

According to Ignacio Martínez, a graduate of musical training of the El Bosque University and manager of Nadir Producciones, “the presence of Colombians in the American Music Awards strengthens the international positioning of our music and consolidates Colombia as a creative epicenter in the region. These types of recognition generate greater interest in stamps, platforms and brands to invest in the local scene, and that translates into more opportunities for emerging artists, producers, engineers and the entire ecosystem“

This year, the awards were given in a context in which the music industry marked income of US $ 29.6 billion (According to the latest figures of the International Federation of Industry, IFPI).

In fact, the industry reported growth for the tenth consecutive year, marked by the impact of streaming platforms, then Pags reached US $ 15.2 billion, being the most relevant income of music, than combined with free platforms with advertising total revenues for US $ 20.4 billion.

In the other segments that contributed to the total amount of income are the physical sales of vinyl, CDs, cassettes, among others, with US $ 4.8 billion; followed by public execution rights with US $ 2.9 billion, and synchronization, that is, music for commercials, cinema, etc. with revenues for US $ 650 million.

The risks of the industry

According to the IFPI report, although the music industry is increasingly recovering, The risks for the growth of artificial intelligence represent a threat to both figures and artists.

Therefore, several singers have already joined for legislation that protects the rights of musicians, and that AI allows to support human creativity, but not replace it.

This is something that goes in line with what has already begun to be seen in other types of awards, such as the Gammy Awards, in which this year the song ‘Now and Then’ of the Beatles took the prize for best rock interpretation after being restored with artificial intelligence.

BALANCE OF THE AMAS 2024

The edition of this year’s awards became the return of the Amas, after the “special 50th anniversary” issued in October 2024, and considered one of the most watched entertainment specials of last year.

It was even crowned as the edition of the American Music Awards more seen in history, after exceeding 13 million views and the more than 6.1 million viewers, evidencing A 53% increase with respect to the last broadcast of 2022 in ABC, which, according to the awards website, made it the highest year -on -year growth of a music special or a prize delivery in the world.