The successful habit they share Taylor Swift, Steve Jobs and Jeff Bezos It is not found in technology, music or electronic commerce, but in the ability to imagine with absolute clarity the future they wish to build. The Defined vision It was the engine that allowed Swift to challenge the rules of the music industry and achieve a success that seemed unlikely. This same principle, shared by other innovatives such as Jobs and Bezos, is revealed in INC.com, as a fundamental lesson for entrepreneurs and creatives of any area.
For Carmine Gallo, Harvard instructor and author of The Bezos BlueprintTaylor Swift’s vision not only differentiated her from her contemporaries, but also gave her the necessary conviction to make risky and unconventional decisions.
Kevin EversHarvard Business Review’s senior editor and author of a book about the artist, he maintains in a recent conversation about her new book There’s nothing like This: The Strategic Genius of Taylor Swift that “If it hadn’t been because of his clear vision, we wouldn’t be talking about Taylor”. This statement underlines the central role that played the vision in the trajectory of the singer and composer.
Taylor Swift Not only did he break into the music scene with talent and charisma, but he did it by challenging norms deeply rooted in the industry. While most artists depended on professional composers, Swift decided to write their own songs, addressing a teenage audience who, according to experts of the time, did not exist for country music.
“Most artists do not write their own songs. They depend on professional composers, often greater, ”Evers explained in statements collected by Inc.com. In addition, those responsible for Country Radio did not believe there was a market for adolescents, which turned Swift’s commitment into an anomaly.
This vision, far from being a simple artistic preference, represented a break with popular belief and industry data. Swift opted for an audience of their peers, young girls who did not find representation in the lyrics of the songs that dominated the genre. The information shared by Carmine Gallo points out that this decision was not only bold, but also filled a vacuum in the music marketallowing Swift to connect genuinely with a unattended audience.
The analysis of Kevin Evers establishes a direct link between Swift’s vision and that of others Innovative recognized worldwide. Steve JobsApple co -founder, imagined computers with an attractive and easy to use design, while Jeff Bezosfounder of Amazon, visualized a store where customers could find and buy anything online. In each case, the vision not only anticipated a market need, but also Challenged the status quo and the expectations of the industry.
Evers argue that the long -term success of figures such as swift, Jobs and Bezos is explained by the ability to Create a precise mental image what they wanted to achieve and who wanted to be. This clarity, according to Harvard Business Review editor, is the most crucial lesson that entrepreneurs can extract from their stories.
Carmine Gallo identified three fundamental benefits that a clear vision to those who seek to innovate or undertake. The first is the energy. Employing a project, whether artistic or business, demands considerable effort on multiple fronts, from marketing to operational management. However, a defined vision acts as a propellant force that facilitates work and maintains high motivation.
The second benefit is clarity. A precise vision allows more deliberate and consistent decisions with long -term objectives. In the case of Swift, this clarity led her to reject a development agreement with an important Nashville record label that did not share her vision. This decision, far from being simple, meant renouncing a conventional opportunity to follow their own path, which finally attracted the attention of a musical producer with an equally nonconformist mentality.
The third benefit is Trust. A solid vision acts as a shield in the face of criticism and skepticism. Swift faced the resistance of industry executives that, armed with data and spreadsheets, ruled out their proposal for considering it unfeasible. However, the conviction in his vision allowed him to overcome negativity and persist until recognition was achieved. According to Evers, “Swift’s vision really prompted her to overcome the difficulties, challenges and negativity and skepticism that were presented to her.”
The medium analysis highlights that Swift’s strategy is aligned with the concept of “Blue Ocean“, Widely known in the world of Startups. This strategy consists in searching for markets without competition, instead of competing in saturated spaces. When writing songs for teenagers, Swift identified an opportunity that others ignored, which allowed him to differentiate himself and build a loyal followers base.
The hyperspepecifice Swift’s vision, according to Evers, was the factor that really allowed him to advance. This precision in the definition of its objective not only facilitated decision -making, but also granted the resilience necessary to face the challenges of those who seek to innovate. The information collected by INC.com underlines that this strategy is not exclusive to the musical field, but that it can be applied in any sector where it is sought to create something new and relevant.
The trajectory of Taylor Swift It is marked by decisions that, at the time, seemed risky or even reckless. Leaving an important record with a record vision You can guide a person to challenge conventions. In addition, Swift’s tireless search for materializing her vision led her to collaborate with a musical producer known for her unconformist spirit, which resulted in a historical success.
Swift’s experience illustrates how a clear vision allows innovators “Ignore the noise and opinions of fans and the media and listen to their own internal compass, well calibrated”as Evers writes. This ability to stay faithful to an idea, even in the face of resistance and criticism, is a constant in the success stories of the great innovatives.
