The reasons that indicate that Taylor Swift could be about to announce a new project

On May 26, the American Music Awards 2025one of the most anticipated galas of the year and in which the fans themselves have the power to choose the winners. But this year, the emotion goes beyond the awards and it is that Taylor Swift’s most faithful followers are convinced that the artist has prepared a special surprise for that day.

The suspicions have emerged by several indications, but two of them have especially caught the attention, both related to the Taylor Swift’s official websitespecifically with your store merchandising.

What has altered fans and made that these begin to suspect a New American singer project It has been for several reasons. The first detail is obvious as soon as you enter the web store. In the Main page are four clearly visible sections: “Apparel” (clothing), “Music” (music), “Accessors” (accessories) and “Sale” (offers). If the initials of each of these words In the order in which they appear, The word “amas” is formedthe same acronym with which the American Music Awards are commonly known.

Another detail that has drawn attention to the singer’s followers has been in the offers section. Within that web store page, there are available 12 articles, mainly t -shirts and sweatshirts, With a 26% discount.

For those who simply visit the store with the intention of acquiring some of Taylor Swift’s garments, these details can go unnoticed. However, the most attentive fans have gone a step further and believe they have detected new clues about what could be to come.

The most recent album of the artist, ‘The tortured poets department ‘is his eleventh study work. Therefore, many swifties speculate that Next release could mark your album number 12. To this is added a curious detail: In the official store there are exactly 12 garments with a 26% discount, which coincides with the date of the American Music Awards 2025, which will be held on May 26. These winks have not wanted to ignore Taylor’s fans, who already speculate with the possibility of a great announcement during the gala. For now, everything is theories, but the expectation does not stop growing.

Taylor Swift’s latest steps

The American singer Taylor Swift has not launched any new musical project so far from 2025. In April a year was completed from the premiere of her last album, ‘The tortured poets department’, A work composed of 16 songsin which collaboration with Post Malone, among other artists.

Before this last project, Taylor launched ‘Midnights’ in 2022an album with which He won the Grammy for the best album of the year in 2023even more consolidating his position as one of the most influential artists of his generation. Other outstanding works of your discography include ‘Folklore’ and ‘reputation’.