The story of Valérie Messika, the designer of the diamond jewelry that they worship from Kate Moss to Beyoncé

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The story of Valérie Messika, the designer of the diamond jewelry that they worship from Kate Moss to Beyoncé

When I only imagined this project, Valérie Messika He could not even dream that, in just twenty years, his firm would be a world reference in jewelry, a very complicated universe to conquer for new brands. In fact, the first pieces he created were for his mother and his friends, and his debut collection was very far from what Messika is today: they were pendants in fishing silk. However, there is something that has not changed since 2005, nor will it change: a Universe built on diamonds.

“When I started, I didn’t have a strategy, but the intuition that lJewelry was too serious And that a brand of jewelry That the youngest generation like and competed with fashion firms, “recalls the French businesswoman, with whom nWe find you in Paris to know the story of Messika and Valérie.

20 years of diamonds for all

“I wanted my jewels to be like a tattoo, diamonds hanging and shining near the face. Something sexy and light, which you can use daily “explains Valérie about the spirit with which he started two decades ago and that, as we said, remains today. Daughter of a diamond merchantafter studying marketing, he started his own brand and made his father the promise: he would always use this mineral. While his first jewels were simple and modest, “in a few months, I realized that the product was good because people wanted to buy it.”

Valérie Messika receiving Heidi Klum before the parade — Valérie Messika receiving Heidi Klum before a parade

From those pendants for her friends and everything she learned from her father, who worked in the sector since 1972, Valérie was erected, step by step, the Messika Empire: In 2007 he launched his first complete collection; In 2008, his iconic bracelet saw the light Move; in 2015, the high jewelry line… And so, milestone, until today, a moment when it has more than 30 boutiques worldwide, designs jewels with which girls of all ages dream and was responsible for the most viral parade last September, during Paris Fashion Week, in which we saw Heidi Klum, Ashley Graham, Kelly Rutherford, Georgina Rodríguez, Camille Rodríguez, Camille Rodríguez, Camille Rodríguez …

Georgina Rodríguez was also in Messika's parade — Georgina Rodríguez with Valérie in the Messika parade

“The success of that show It was a combination of being at the perfect moment and in the right place (the Fashion Week, in this case), to have the correct format for your signature, and of surround yourself with people who fit And be able to connect with different audiences, “he lists the reasons that made his last show will conquer the networks. The last one that mentions, the alliances with appropriate peopleIt is one of the keys that, almost from the beginning, have managed to consolidate Messika as a reference for the world luxury.

Cindy Bruna in the first parade of Messika (October 2021)

Taylor Hill in October 2021, with the Kate Moss collection

His alliances with ‘tops models’ and stars

Valérie states that he has always been “Obsessed with advertising”a decisive element to succeed in any consumer sector. That is why since the beginning of his brand he paid special attention to the campaigns, wanting to transmit in them all the facets of the same woman. “A woman can be strong and weak, delicate and powerful at the same time. That’s why we look for different beauties, but also different types of energy,” he tells us. Some of the models that have personified this complexity have been Gigi Hadid -choose to celebrate, in 2017, the 10 years of Move-, Kendall Jenner and Kate Moss, who even designed a limited edition for Messika and presented it in The first parade of the house.

This summer, there are also three very different and complementary beauties the protagonists of the campaign: the Models Bibi Breslin, Rosalieke Fuchs and Fei Fei Sun. This inclusiveness that so many brands force to seem contemporary, in Messika is natural. His jewels – bounds, elegant, comfortable – can attract attention to different types of women. And in fact, they do it: The aforementioned Kate Moss and Gigi Hadid models to singer RihannaMessika has sneaked into the girls jeweler of all styles and tastes.

Gigi Hadid with jewels of Messika, in September 2017

Move Ciselé 2025 campaign — ‘Move Ciselé’ 2025 campaign

But there is a Celebrity That Valérie proudly mentions in this list, that is Beyoncé. “I’m always going to remember when I saw Beyoncé With our ring, she was the first. He wore a Double glam’azone. He had fallen in love with the brand at his hotel in Paris and gave it to him, without knowing us in person or knowing if he would ever put it or not. But he put it on, he visited the Louvre Museum, pointed to the Mona Lisa’s painting with the ring and published it on Instagram. Of course it did not label us, of course! But then he already had 100 million followers, and it was a powerful message: she is a strong woman, very Trendyand I was carrying a diamond ring in Paris, in a very traditional place. It was a mixture of modernity and tradition that is also in my story. It was the beginning of something! “

20 years of history … and those who remain

It was 2014, more than ten years have passed, And Valérie, like Messika, has evolved. “Now I have more confidence, in me and in the product. It is more expensive, of course! In 2015 I launched the line of High jewelry because I felt that I had more experience and connection with the diamond, “explains the businesswoman. What has not been lost in this growth is the Artisanal design and manufacturing process of piecesas we can see when visiting their workshops in the center of Paris. There are created “custom -made” pieces, as in a sewing atelier; Inspired jewels we saw in the parade but adapted to the requests and tastes of each client.

And what plans does Valérie have for Messika to continue growing in this unstoppable way? About the great show With which he will celebrate, next September, the two decades of the firm, nor can he advance much because “Everything is not yet closed!” What tells us in first is that he would like to collaborate with some Celebrity oblivious to the fashion industry, “a singer or an actress”, and that if this Spanish isI would be clear to whom I would choose: “Penelope Cruz, of course. It’s incredible.”