Famous stars like Dua Lipa, Rihanna and Lisa by Black Pink, along with Michelle Carvalho, joined the tendency to have a Labubu, a small teddy monster that has caused a fury on social networks. Created in 2015 by designer Kasing Lung, Labubu represents emotions such as love, hope and happiness. His comic and tender appearance has fallen in love with young people and adults, in addition to the exciting experience of opening a surprise box to discover which doll touches you. Although initially they cost between $ 13 and 16, their popularity has increased resale prices to $ 90, and in Chile they can be found between $ 30,000 and $ 50,000.
Developed by Bío Bío Communications
Famous stars like Dua Lipa, Rihanna, Black Pink’s smooth and even Michelle Carvalhothey already joined the trend. Have a Labubu It is causing fury in social networks.
There are all colors and now they are visible in the outfits of old and children; You will see them hanging in bags, backpacks or keychains, but What is this little teddy monster?
He was born in 2015 when the designer Kasing Lung He was inspired by Nordic mythology to draw these creatures. He explained in an interview with Hypebeast that Labubu is an elf and that “embodies the spirit of adventure and imagination of childhood.”
These fluffy figures, with large eyes and teeth, come in surprise boxes the size of the palm of the hand. Each monster represents different emotions, Like love, hope and happiness.
When they were launched, they cost between $ 13 and $ 16 in Asian countries, however, after their viralization, some reached RESOLVE FOR 90 DOLLARS (about 90 thousand Chilean pesos), said CNN.
@bazaarspain Dua Lipa joins the great trend of the season: the charms and stuffed animals hanging from the bags. The singer has appeared wearing several Labubus (the fashion charm next to the Sonny Angels) and other pendants of her bag. Have you joined this trend? @Dua Lipa
♬ Original sound – Bazaar_spain
The reason for its great popularity
One of the reasons after its viralization is its comic and tender aspect that has fallen in love with children, youth and adults, however, The marketing strategy It is the key.
The striking thing is the experience that gives you a surprise box of these dolls, since You never know how to touch you.
Besides, “It’s a lot of fun (…) you get dopamina”He told CNN Lawrence Yu, 27 -year -old Australian collector, who spent more than $ 763 (more than 700 thousand Chilean pesos) in Labubus.
According to creators of social networks, the price of this stuffed in Chile can be around between $ 30,000 and $ 50,000but The sale of its pirate versions has also been massified Although, they say, they are not the same.
