The Fritish chicken fakers with caviar that at last Christmas They went viral Celebrities Like Rihanna They also enter the opulent universe of the Ibizan summer of luxury.
They will be one of the star bets of Vicio, which will open the first Burger Club at the new Unovrs disco, which celebrates its Opening Party This Saturday, May 30, as a “unique and exclusive” proposal for Ibiza, they say from the company.
The promotional campaign of the exclusive dish / Vice
“We are obsessed to turn crazy ideas into brutal realities. The chicken with caviar is born from a provocative gesture, a meme made dish, and we transform it into something that works gastronomically and that perfectly represents the spirit of vice: irreverent, unexpected, but always with a point of excellence. The video is a visual trip to another universe, but in the end, the message is clear: this only happens in (UNVRS) and can only pass with vice, ”says Aleix Puig, co -founder and president of Vice.
Special for Ibiza
“This special edition has been tailored to Ibiza: fun, aspirational and provocativeas the perfect complement to the most intense nights of summer. The star of this experience is the chicken fingers with caviar: marinated chicken strips, empanadas and fried, crowned with double 00 caviar and chopped chives. An explosive combination between the crunchy and the delicate, designed for those who seek daring and sophisticated flavors. Everything is presented in a limited editing packaging: a silver box with space aesthetics and separate compartments for the fakers and the caviar container. A groundbreaking design, exclusive and almost collection, “they highlight.
The Fritish chicken fakers with caviar and chives / Vice
The launch is accompanied by a Campaign which began this Monday with the announcement of collaboration in one of the main roads of the island and a provocative message, “finally a legal vice on the island.” To this first contact, a spot is added in networks “that mixes science fiction, humor and attitude,” they say. “The video, shot as a direct tribute to Men in Blackis located in the narrative universe of UNVRS, where everything that happens seems to come from another planet. The announcement shows two secret agents in charge of protecting an unknown treasure: a box with the new chicken with vice caviar. In a final scene loaded with irony, the product is sealed and labeled with a warning: “Not for You. Not for Us Neither. Just for (UNVRS).”
