While in the background it sounds ‘Levii’s jeans’ From Beyoncé, we are facing a new launch of one of our favorite collaborations of all time: Beyoncé X Levi’s.
On this occasion we find a limited edition collection of t -shirts, in which the Levi’s Type Logo with A double ‘i’in allusion to the song ‘Levii’s jeans’ of the album ‘Cowboy Carter’.
What is the ‘Levii’s jeans’ t -shirts collection?
The shirts of Beyoncé X Levi’s They present four different models that fuse a timeless design with a reinterpreted contemporary style:
The model Sporty Ringer Tee and the classic Graphic Teeboth available in white combinations with black and white with red.
With the logo of Levii’s with double ‘i’each shirt offers a new perspective of the iconic identity of the brand, seen through Beyoncé’s vision.
A very cowboy carter campaign
The campaign image that accompanies the collection gives new life to the Levi’s classic aesthetic When reinterpreting a file illustration from a current perspective.
The launch includes an updated version of an ad Illustrated from Levi’S® filesnow with the new logo with ‘II’, greater representation and contemporary cultural relevance.
Where to buy the Beyoncé X Levi’s collection?
The collection of t -shirts Beyoncé X Levi’s It is available since May 12 in Beyonce.comas well as in Levi.comthe Levi’s app and select Levi’s shops since May 16.
Celebrating the iconic 501
In addition to the launch of the collection of t -shirts of Beyoncé X Levi’sthis May 20, the brand that elevates the American style celebrated the 152 years of its first pair of jeans:
He 501®which more than a garment is a cultural icon that has crossed generations, genres, social movements, scenarios and catwalks.
The one who have behaved since Marlon Brando to Hailey Bieberand have inhabited since Woodstock until Tiktokdemonstrating that fashion changes but icons, never.
Its front button, its straight cut, its effortless versatility, is the perfect formula of the timeless, therefore, Since 1873 They have become a symbol of rebellion, freedom, style and authenticity.
