Those who usually pass through Platja d’en Bossa have seen how this winter season works and changes are being made to the façade of the Ushuaïa Tower hotel. Even at one point users on social networks shared that the sign in the area said ‘coming soon…’. Well, the mystery has now been revealed.
And Palladium Hotel Group has issued a statement to inform of a change in its brands. Since its launch in 2011, Ushuaïa Ibiza Beach Hotel has been characterized as a pioneering luxury brand that perfectly combines an exceptional accommodation proposal with a musical entertainment offer of the highest level. After more than a decade of success, in April 2024 Palladium Hotel Group announced the evolution of this brand, one of the most successful in the group’s portfolio, to give way to the birth of the sophisticated brand The Unexpected Hotels.
“The implementation of this new brand identity will be carried out gradually, culminating with the renovation by 2025 of The Ushuaïa Tower, which will be renamed The Unexpected Ibiza Hotel,” according to a statement.
In this way, starting this season this hotel establishment “will continue to surprise loyal and new visitors with its unique proposal that combines accommodation, gastronomy and entertainment, in its two spaces: the renovated The Unexpected Ibiza Hotel, with 181 rooms and suites, Ushuaïa Ibiza Beach Hotel with 234 rooms and suites.
As Palladium Hotel Group announced last April, the new brand comes hand in hand with the announcement of the company’s expansion to the United Arab Emirates. The Unexpected Al Marjan Island Hotel & Residences, is an ambitious project that the group will operate in the region, and whose development is being carried out together with Al Marjan and Almal Real Estate Development, an award-winning ultra-luxury developer, based on region.
