Was the time of ticket fever like Taylor Swift’s end?

The rise of the concerts in Singapore seems to be cooling, since the resale prices of tickets for Lady Gaga shows have not met expectations, according to China Morning Post South .

While Taylor Swift and Coldplay once made millions of fans havetened to get tickets, the exclusive shows Mayhem From Lady Gaga in Asia they saw cheap bursts and empty seats at the National Stadium.

Tourism experts say that political instability and demand drop are causing Singapore to lose their status as an entertainment center after receiving great stars like Taylor Swift and Coldplay last year.

Lady Gaga can’t create a “fever” like Taylor Swift, Coldplay

In March 2024, the exclusive concerts of Taylor Swift in Singapore as part of The Eras Tour They attracted millions of people “hunting tickets” to meet the singer. In just 8 hours since its opening for sale 300,000 tickets were sold out for 6 shows.

Previously, Coldplay also broke the number of number of tickets sold in a day in Singapore, with more than 200,000 tickets sold for only 4 shows in January 2024. Due to the great demand of fans, the British rock band added two more shows, selling 100,000 additional tickets.

Unlike Taylor Swift and Coldplay, the concert Mayhem De Lady Gaga, exclusive to Asia, in Singapore fell into a depression. Some people are selling tickets at the original price or a much lower price.

Initially, the news of Lady Gaga’s return to Singapore after more than a decade created a strong fever, with 2 million people “rowing” online to buy tickets to meet his idol.

The concert was originally scheduled for a single night, on May 18, at the National Stadium, with capacity for 55,000 people. However, the impressive sales led the organizers to add three more shows: on May 21 and 24.

However, reality is not expected. As of May 22, class 12 and 13 tickets with a price of 268 and 218 SGD respectively continue for sale. Meanwhile, the price of “delivery” tickets in the market is even lower than this figure, which is a sign of lack of demand.

Compared to the “crazy” moment before Taylor Swift’s concert, the atmosphere this time was clearly quieter.

By sharing with China Morning Post South some spectators said they could not buy tickets to see Taylor Swift, but it was quite easy for Lady Gaga, although the system initially announced that there were hundreds of thousands of people in line.

Singapore no longer monopolizes the regional music scene

Travel analysts say that the descent reflects changing trends from consumers. Kevin Cheong, a professor at Singapur’s University, said: “Most concert fashions tend to disappear over time.

Factors such as the popularity of the artist, the novelty of the songs and the attractiveness of the fans influence the demand. In the current economic climate, many people are reconsidering spending on luxury activities such as going to concerts.

Similarly, Benjamin Cassim, professor of the Polytechnic of Tessak, emphasized that the new tariff policies of President Donald Trump also worsened the global economic feeling, making consumers more cautious when spending on entertainment and trips.

Time also plays a key role. The year 2024 is considered the golden age of the leisure tourism industry. This is a time when the world is just recovering from pandemic, which has generated an explosive demand from consumers. Taylor Swift and Coldplay’s concerts took advantage of this period.

But by 2025, when inflation and political instability are still present, the feeling of caution returns and spending money on concert tickets, which is a high -level entertainment form, it is no longer the first option for many people.

Mr. Joshua Loh, director of Tourism and Tourist Complex Management at NGEE Ann Polytechnic, said the “impulse” for Lady Gaga’s show in the region was not as strong as The Eras Tour .

Even hotel room prices near Lady Gaga’s concert area did not increase as much as when Taylor Swift offered a show. Although the prices of tickets to the concerts of these three great artists are quite similar, the tourist attraction that Lady Gaga brings is clearly incomparable.

In addition, regional competition is also increasing. After the resounding success of the Taylor Swift concert in Singapore, countries like Thailand, the Philippines and Indonesia have actively requested political to attract international artists.

Regional consumers now have more options and are gradually returning to national destinations such as Bali and Phuket, places that have a lower cost but still offer equally attractive entertainment experiences.