Taylor Swift has been crazy for a weeksince he announced that he had just Recover the ownership of your first six albums He has managed to unleash authentic musical fever among his fans. Many of them did not consume music Of their diva because they were clear that they did not want to give wings to those who were then owners of their music, so the boom has been extraordinary.
After the purchase of the masters, Sales and reproductions of their catalog have shot themselves making it clear that the phenomenon Swiftie
Follow more alive than ever. And, for the first time since 2019, fans can enjoy the original albums of the era without reservations Big Machine Recordsthat for years were at the center of a battle for copyright. The answer was immediate: according to preliminary data from the different streaming platforms, The reproductions of these albums doubled in just 24 hours, and physical and digital sales reached record figures.
What albums grew more?
The biggest jump made it ‘Speak Now‘, whose global streaming increased an amazing 430% on the main streaming platform, becoming The most listened to the weekend. The debut follows’Taylor Swift ‘, with 220% of increase, and ‘Reputation ‘, which rose 175%. ‘Fearless ‘,’ Red ‘and’ 1989‘They also lived notable increases from 160%, 150% and 110% respectively.
But not only digital platforms were affected by such a rise: The sales of physical albums and digital downloads also experienced that same boom. The consumption of swift albums reached an average of 35,000 units daily after the adin front of just over 100 units daily before the news. Physical sales tripled, With more than 4,000 copies sold in two days, And the albums restrained (‘Taylor’s version’) also saw a rebound, although the originals were the great protagonists of the weekend.
‘Taylor’s version’ vs. original
Although the original albums recorded the highest percentage growth, In absolute terms, the versions re -recorded by Taylor continue to lead in sales and reproductions. For example, ‘1989 (Taylor’s version)’ exceeded 2,000 consumption units in two days, while the original version barely exceeded 1,000. Something similar happened with ‘Speak Now’, where the difference was only 10 units in favor of re -record.
The most striking case fuE ‘reputation’, which still without a refrained version, added about 6,000 units on two days, quadruplying its previous average and becoming the most absolute growth album of the swift catalog after the news.
A blunt message
The return of the masters at the hands of Taylor Swift has not only meant a personal and artistic triumph, but also a Example of empowerment for the entire music industry. The artist has shown that it is possible to recover control over the work and, incidentally, mobilize millions of fans worldwide.
In figures, Taylor Swift’s catalog grew 55% in streams and sales in just two days. The industry celebrates it, the radios put it in loop and the Swifties reaffirm their loyalty with each reproduction. Every time Taylor Swift moves a card on the board is a new milestone in his life and his career.
“Taylor always wins”
The news comes after years of conflict with Scott Borchetta and Scooter Braunwho sold and They rested Taylor’s catalog without their consent. The singer, far from resigning, decided to rewrite her albums, throwing ‘Fearless (Taylor’s version)’, ‘Red (Taylor’s version)’, ‘Speak Now (Taylor’s version’) and ‘1989 (Taylor’s version)’ ‘all of them resounding successes.
In his letter, Taylor thanks his followers for never abandoning it: “You will never know what it means to me that you have worried. Each small gesture has counted and brought us here“The swifties reaction has been a global party.”Today I can hear all his original albums without feeling guilty”, Said a fan. Another summarized the feeling of the community:“The moral of history is that Taylor always wins at the end. ”
Although the news has left a small disappointment for those who expected the full re -recorded version of ‘Reputation‘, The joy for Taylor’s victory exceeds any disappointment. “This is reputation! Claiming everything!”With his twelfth album on the horizon and the total control of his legacy, Taylor Swift demonstrates, once again, which is unstoppable. For swifties, The countdown to ‘TS12’ has already begun.
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