Selena Gómez announced for June a collaboration different from what usually does: he launched His version of the famous Oreobut with the striking Horcata flavor. It is a line inspired by the favorite drink of the American singer, who has a Key ingredient which brings the characteristic taste of the new cookies.
The artist of Latin roots surprised with the creation of some New cookies inspired by your taste for horchataa cold and sweet drink that is usually done with ground rice and cinnamon.
Horchata is typical in several Hispanic countries such as Spain, Mexico, Venezuela and El Salvador. Usually to prepare it the rice is soaked in water, it moves and then sneaks. To the resulting liquid is added cinnamon, sugar, water (in some regions milk for greater creaminess) and is cold.
“I am very grateful for the opportunity to create my own taste”, He said Selena Gómez by announcing collaboration in their social networks.
Personalized oreo the singer carry a layer of Chocolate and cinnamon cream mixed with condensed milk and sprinkled with sugar and cinnamon. Without losing the essence of the brand, the filling chosen by Selena will be between Two chocolate cookies That this time They will have the addition of cinnamon. Which will offer a sweet and spicy taste.
In addition, in a wink to the artist’s fans, The cookies will be recorded with six different reliefsamong them, one that says “Selenors”the name with which its fans are called. While the brand collaborated with other artists such as Post Malone and Lady Gaga, it is the first time that Oreo places the autograph of a personality in the cookies.
Thus, Selena joins a list of associations of the cookie company that seeks to attract consumers of generation Z and keep them closer to the brand that has been in the market for 113 years. However, Gomez stands out as a great collaboration because he has a Mass range In social networks: On Instagram alone has 420 million followers of all the world.
As he said Michelle Deignanvice president of Oreo United States, Develop the taste of the cookie He had about 18 monthswith different meetings before defining the final version. “When he decided on the chocolate and cinnamon cream, he felt it was the perfect combination for her,” he said in statements to CNN.
The singer, actress, producer and now also a cookie creator announced that her version of the Oreo will be in the Góndolas from all over the world From June 9although, according to CNN, The United States will arrive next Monday 2.
They will be very easy to identify, since they will have a striking color, some headphones and Selena Gómez’s name In golden letters. “Your support means a lot to me and I can’t wait for everyone to try them!“, Said the singer on her Instagram, where I wish a wonderful week to her followers.
