The singer, actress and businesswoman Selena Gomez He has joined forces with the iconic cookie brand Airing to launch a limited edition that is already generating great expectation among its followers around the world. Under the name of Selena Gomez X Oreo Limited Editionthis new collaboration promises to conquer the palates with a unique flavor inspired by one of the artist’s favorite cravings: the Horcata. But the big doubt that many fans have is: When are the Oreo de Selena Gomez?
The brand has confirmed that presale in the United States will begin the June 2, 2025 Through the official website www.oreo.com/unwrapthecolab, while the general launch in physical stores will begin June 9 of the same year. This same day they will also be available in Canada and Braziland they will reach Australia and New Zealand he June 17.
A flavor inspired by nostalgia
Selena Gomez has actively participated in the development of the taste of these cookies, which combine a layer of chocolate flavor cream and cinnamon on another of sugary condensed milk, sprinkled with sugar and an additional touch of cinnamon. All this is between two chocolate wafers with cinnamon flavor, creating a sweet and spicy experience that refers to the traditional taste of the Horcatavery popular drink in Mexico and Latin America.
“I wanted the cookies to have a comforting and nostalgic touch, something that reminds me of my childhood. Cinnamon’s flavor achieves that just that, and I am very excited that my fans try them,” said the singer through her social networks.
Special Edition for the “Selenors”
In addition to the exclusive flavor, the packaging of this limited edition contain cookies with Six special designsamong them, the word “Selenors”in honor of his fans, and one that includes Selena Gomez’s original firmsomething never done before Oreo. This is the first time that the brand prints the signing of a celebrity in one of its cookies.
You are interested: Goodbye to the Oreo in Mexico?
The campaign not only seeks to satisfy cravings, but also generate social impact. A part of the profits will be donated to RARE IMPACT FUNDFoundation created by Selena in 2020 to support the mental health of young people around the world. This collaboration, therefore, has a background beyond consumption: seeks to raise awareness and provide support to those who need it.
Will they be sold in Mexico?
Now, the question that many ask themselves – in addition to When the Oreo de Selena Gomez come out– It is whether this special edition will reach Mexican shelves. So far, There is no official confirmation On the part of Oreo Mexico, but the background is encouraging. In 2021, Oreo’s collaboration with Lady Gaga was distributed in Mexican stores such as Walmart, Soriana, Chedraui and Guadalajara pharmacies.
If that trend is maintained, it is very likely that Oreo de Selena Gomez They also arrive in Mexico, especially considering the great fans base that the artist has in the country and the popularity of the horchata among Mexican consumers. Even if they arrive, the price could be maintained within the usual range (around 40 Mexican pesos) As with 300 grams presentations.
An artist with multiple successful collaborations
This is not the first time that Selena Gomez is associated with a renowned brand. In 2020, he launched its own makeup line, Rare Beautywhich has had great success and is distributed in stores around the world. It has also been the image of multiple international campaigns, consolidating its presence not only in the artistic field, but also in the commercial.
Collaboration with Oreo not only reinforces its influence as a pop icon, but also emotionally connects with its fans by offering a product that represents its history, its cultural roots and personal values.
For those who continue asking themselves When the Oreo de Selena Gomez come outthe key date is the June 9, 2025when they will begin to be distributed in the United States and other selected countries. And although there is still no confirmed date for Mexico, fans must be attentive to Oreo’s official social networks, where surprise launches or limited editions could also be announced for the national market.
So, if you are a Selena fan or simply lover of cookies with unique flavors, prepare for a sweet experience with a touch of nostalgia. And don’t forget: if you see these cookies in your local supermarket, run for them before they run out!
