Why no one surpasses Beyoncé and how he has turned his explosives concerts into the great value of an inexhaustible brand

Energy is neither created nor destroyed, it is what transforms Beyoncé Every time it gives a concert. A storm of 2 hours and 45 minutes without truce, a demonstration of inexhaustible force that Explain why it is the last total, global and transverse star. It endures in front of any fashion, survive each genre and resist all generations. It is also a money factory that is transforming the way of exploiting the live shows market.

Divas bill when they fill great stages and move little. Less tours and more Residences. This has been understood by Beyoncé, who has installed six nights in London, the only European square in which he is going to fight (the other is Paris). That people move (47,000 spectators a day), instead of doing so, to Tottenham Hotspur Stadium, where Harry Kane is a legend, to see the Cowboy Carter Tour, the second act of a trilogy that will end another show in 2027.

Beyoncé uses the most intelligent businessman’s formula: offers everything the public expects, but always brings something new. Sing (impeccably), dance (something less than years ago), mount perfect choreographies and display a whole Arsenal of visual and technological power that makes the client satisfied and feel that each pound has been worth (and they are many) spent to see it live. The feeling of loyalty to the brand is renewed.

Beyoncé is an immense artist in the aesthetic, but also deep in the artistic. His latest album (best album in the last Grammy) is a Country black roots claim. And it is not just any matter, because the most purists seemed an audacity at the time that a black singer, from R’n’b and Hip Hop, dared with that style on which he pays his last work that he now puts on stage.

An American giant flag opened a show that Beyoncé started with American Requiema statement of intentions, followed by the US anthem, Star Spangled Banner. Patriotism on the four sides when the clouds broke on the Tottenham stadium. Ten minutes of rain that raised the epic of the moment. Beyoncé did not fall apart, looked at the clouds and continued as if nothing. There is no storm (or sure) that allows you to cancel a show of those dimensions.

A mechanical bull, a giant horseshoe and a flying cadillac

The show continued with Freedomanother album hymn Lemonadeand chained with other vibrant issues, such as Already either Formation. Singing Tyrant About a Mechanical bull gold and oversee the stadium on a giant horseshoe while singing its particular version of JoleneDolly Parton’s iconic theme. Later, it appeared on a Red Cadillac singing 16 Carriagesanother ballad of the night he also played while walking through the sky of the stadium, from stands to the stands, approaching those who were seeing her farthest.

The majority of the repertoire were themes of his acclaimed last album, Cowboy Cartermixed with successes of his last works, dedicating an entire section to his era dance of his previous work, Renaissance. But Beyoncé is ready and knows that he has a general public who also wants to hear his Hits always He gave to the most predictable audience and, from the top of the cabin of a truck, sang his inexhaustible Crazy in Lovehis acclaimed Love on tophis famous If i were a boy either Irreplaceable. Also granted a few seconds from Single Ladies. In total, 40 songs and eight costume changes who turned the concert into a haute couture parade with Loewe, Mugler or Versace designs. By the way, Donatella saw this Saturday the show in London And he checked in situ how his signature shone on stage. Naomi Cambell It was another of the VIPs that attended Saturday from a privileged position.

No one saw them at that time. The only ones who had prominence during the concert were the singer’s daughters. Rumi went on stage in a testimonial way, but Blue Ivy appeared three times dancing almost alone. He already did it on the previous tour (with difficulties) but now he has come up and points ways. At the moment he does not sing, but it seems that his mother has already given him the alternative. There is heiress.