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According to Medialan, 22 percent of consumers buy due to a celebrity.
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Young consumer commands strong message to Selena Gómez for her oreo cookies.
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75 percent of brands resort to celebrity marketing.
A young woman was annoying after not finding Selena Gómez’s cookies, an issue for which she decided to send her a strong message, an issue that caught the attention of Internet users for the young woman’s fanaticism and how some people found themselves in a special way.
At least 75 percent of brands resort to celebrity marketing to foster a product or service, while 22 percent of consumers say they buy from the influence of a celebrity, according to Medialab.
In social networks a video has become viral where a young woman, visibly desperate, expresses her frustration for not being able to get the new cookies Airing Special Edition of Selena Gomez.
As he recounts, he has traveled different supermarkets such as Costco and Target Without success, so she decided to launch a call directly to the singer, hoping she could help her obtain the coveted product.
The video, which quickly generated empathy among fans, has been replicated on different platforms, where others Users They also mention that the limited edition has been difficult to find in several cities.
Some even shared locations where they have seen them, while others took the opportunity to make memes of the situation.
This special edition of Airingwhich arose as part of a collaboration between the brand and the artist, has caused great expectation among the followers of Selena Gomez and collectors of unique products.
@lali.ua #selenagomez #oreo ♬ original sound – lali.ua
Celebrity marketing is a powerful strategy that takes advantage of the influence, charisma and scope of public figures to position products, reinforce brand values or achieve specific audiences.
Through collaborations, ambassadors, advertising campaigns or mentions on social networks, brands are associated with celebrities to gain credibility, media care and a stronger emotional bond with consumers.
The public figure acts as a bridge between the brand and its followers, lending part of its prestige or lifestyle.
This strategy works especially well when there is coherence between the image of the famous and the product. If collaboration is perceived as authentic, the impact can be huge in terms of visibility, virality and sales.
However, it also entails risks: a controversy or incoherence of the influencer can affect the reputation of the brand. Therefore, more and more companies opt for long -term relations or associations with celebrities that share values and objectives.
Nike
A successful example is that of Serena Williams with Nike. Beyond advertising campaigns, the tennis player has been part of the design of products, inspiration of motivational narratives and visible face of inclusion and perseverance in sport.
This collaboration has strengthened the Nike connection with audiences that value both performance and empowerment messages, showing how well -executed celebrity marketing can transcend the commercial and generate a significant cultural impact.
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