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Not only do the musical lists and red carpets, Rihanna and $ Ap Rocky dominate, have become one of the most influential duos of the contemporary stylistic panorama with its own aesthetic language that marks trends.

As a political, cultural and emotional statement, the artist tandem has managed to raise fashion to its own and very distinctive language that transcends the aesthetic to transform into shared identity, sought and replicated by signatures and also by consumers. The influence that is not bought. According to the annual report of Lyst Index of 2024, each appearance of Rihanna and Rocky Your brands or garments. The phenomenon is more noticeable when they appear together: coordination, contrast game and aesthetic coherence are perceived as something organic, not imposed by stylists. This differentiates them from many other media couples, where the style is choreographed to the millimeter. In his case, authenticity seems to be born from an intimacy shared with fashion. “We did not wear to like, but to be,” he told Rocky during a talk at the Parsons School of Design. Rihanna: an icon that challenges …