Shakira’s world tour promoted tourism, employment and online searches in Latin America, with an economic impact of more than US $ 50 million.
Music moves emotions, but also economies. This is confirmed by the world tour of Shakira “Women no longer cry”which not only beat records for global assistance and searches, but also generated a significant economic impact in each country he visited. According to socialpubli data, the Colombian artist mobilized more than US $ 50 millionHe promoted employment and fired his digital presence with millions of new followers.
Colombia and Mexico, among the biggest beneficiaries
In your native country, Shakira generated more than 18,500 direct and indirect jobs During their five dates, with levels of 95 % hotel occupancy In cities like Barranquilla and Bogotá.
In Mexico, the magnitude of the phenomenon was even greater: 2.5 million people sought tickets since October 2023and the seven dates in Mexico City left an economic spill of 5,500 million pesos (about US $ 275 million). In addition, accommodation searches increased at least one 89 % in cities where.
Tourist boom in Argentina and Brazil
In Buenos Airestickets were exhausted in alone 40 minutesmarking a historical record for a female artist. More than 100,000 people They attended the two concerts in the Argentine Campo de Polo, while the interest of travelers to the city increased in a 10 % During the Tour dates.
In Brazilmore than 130,000 people The enclosures were filled in São Paulo and Rio de Janeiro. According to the decolar agency, there was a 67 % more demand for flights to river and a 24 % towards São Paulo during concerts.
A tour that also conquers networks
Shakira’s digital influence also reached new peaks. During the last eight months, his community grew with More than 2 million new combined followers between Instagram (91.8m) and Tiktok (41m). In Tiktok, the average engagement rate was 6.41 %while their publications reached more than 11.4 million users per post.
The searches for “Shakira” and “Women do not cry” fired globally since October 2024, reaching their highest point of the February 3, 2025after his presentation at the Grammy and his birthday. The hashtag #LMYNL It was a trend in several countries and was used in more than 14,400 publications in Tiktok.
Music as a multiplatform narrative
The official tourist playlist in Spotify reached more than 105,000 savedwith a combination of classics such as “Barefoot”global successes such as “HIPS DON’T LIE” and new album songs “Women no longer cry”. This approach helped connect with audiences of all generationsturning the tour into a not only musical experience, but also cultural and digital.
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