Mr. Beast: the secret behind his success and key moments of the YouTuber who is in the race to become the new owner of TikTok


Jimmy Donaldsonknown to his fans as MrBeastembodies the change in the aspirations of the new generations, who have stopped dreaming of being astronauts or doctors to want to become content creators. Since his beginnings uploading videos to YouTube at the age of 13, the famous man has built a digital empire that positions him as one of the highest-paid influencers in the world.
In his most recent project, Beast Gamesthe content creator has taken his clips to another level. In this series, broadcast on Prime Video, hundreds of participants compete in progressively more difficult challenges for million-dollar prizes, ranging from $5 million in cash or an island valued at $1.8 million. This format follows the success of previous productions such as its version of Squid Game.
“My goal is to create the most ambitious show possible and demonstrate that YouTubers can succeed on other platforms. “Amazon gave me the creative control I need and I hope to make the YouTube community proud,” he expressed in one of his videos.

With an audience of 338 million followers and annual earnings estimated at $700 million (according to CNBC Make It) MrBeast has diversified its sources of income. In addition to YouTube advertising revenue, his fortune comes from agreements with brands, sales of his line of snacks Feastablespersonalized merchandise and series production such as Beast Games.
According to an article by CNBC Make It Brands can pay between 2.5 and 3 million dollars for a single mention in their videos.
However, Jimmy Donaldson He assured that he does not consider himself a millionaire. In statements to timestated that he reinvests the majority of his profits into content creation. This philosophy has led him to build increasingly ambitious productions, strengthening his success on the platform.

MrBeast’s business model is based on diversification and a strategic approach to spending. Unlike other millionaires, the celebrity avoids spending his earnings on luxuries and reinvests in projects that guarantee the growth of his audience. According to the site Podcastlethis combination of creativity, investment in content and philanthropic acts has been key to its sustained success.
MrBeast’s career has been full of moments that have made him a prominent character, and below are 13 moments that took him from being a content creator to one of the best-known faces worldwide.
In 2021, the famous man uploaded a video to his YouTube channel in which he described his experience of being underground for 50 hours straight. Although the clip is only 13 minutes long, the content creator called the feat “stupid” because it left him hungry and with a huge headache.

Two years later, Mr. Beast repeated the challenge, but spent seven days locked in a small coffin. Although, like the first time, he took all necessary measures to avoid a tragedy.
In more than one of his videos, Mr. Beast challenged his followers to sit in a bathtub full of snakes in exchange for 10 thousand dollars. Although they were not poisonous and there was an expert on hand for any eventuality, very few accepted the offer. .
However, it also has simpler challenges. For example, He distributed $80,000 to four followers who spent three days without stopping touching their cell phones..

After the furor caused by The squid gamethe influencer organized his own version, for which he had replicas built of the places where the deadly games of the Netflix series took place. According to him, the recreation of the scenery cost him more than a million euros. 456 people competed for a prize of 456 thousand dollars.

The millionaire created his own delivery application, called MrBeast Burgerwith which his fans could order burgers from the celebrity’s own brand, as well as from more than a thousand American restaurants that shared the profits with him.

At 26 years old, he is the creator with the most subscribers on the platform with 346 million followers according to the latest record. Thanks to this number of fans, as well as collaborations with different brands, the magazine Forbes said in 2023 that the celebrity has earned more than $54 million from his online content. In fact, the media placed him at number one on its “Top Creators” list that same year.

In 2022, Mr. Beast organized a charity collection called #TeamSeas with the aim of cleaning the seas of the United States and eliminating the garbage accumulated in the waters of the area, achieving more than 30 million dollars that will be invested in this cause throughout the year.
His career as a successful YouTuber began in 2017 with a video in which counted from zero to 100 thousand for 40 hours straight. It became his first viral hit. Another video followed in which he counted up to 200,000.

To gain popularity during the first years, the famous man took advantage of the success of other YouTubers. For example, he recorded a video in which he spent 10 hours watching the video on a loop It’s Everyday Bro by Jake Paul.

When in 2017 the streamer Pewdipie He was about to lose the throne of the YouTuber with the most subscribers on the platform and MrBeast recorded himself saying his name up to 100 thousand times so that the Swede would remain at the top.
Jimmy Donaldson He published a direct message on X (former Twitter) asking for million-dollar donations. The goal: finance a video that seeks to feed people in need around the world.
“Dear ultra rich people of X, I have been working on a video where we feed people in need around the world and if any of you Would you mind donating a million dollars to help us feed more people?that would mean a lot to me! Please,” wrote the creator.

Mr. Beast began creating videos in 2012 when he was only 13 years old and although in an interview with The New York Times he confessed that for six years he did not make much profit, over time he diversified his content. He currently has six channels with different content, among which video games, philanthropy and of course the challenges in which he gives money to his fans stand out.
After a submarine imploded with its crew inside in 2023, Mr. Beast said on his Twitter account that he had been invited to carry out the same exploration a few days before the incident, however he rejected the offer.
“I was invited earlier this month to go on the Titanic submarine. I said no. It’s a little scary that I could have been in it“, he wrote, referring to the ship that was left discarded on the seabed.

This has been the youtuber’s most recent move and the one that has made it a trend in recent weeks.
In 2020, Donald Trump demanded that ByteDance sell its platform in the United States to a company that was not based in China. ByteDance asked for an extension, but since the end of 2024, its permanence in the country of stars and stripes was in doubt, even on January 19, 2025, TikTok was no longer available in the United States.
Thus, the content creator offered to buy it so that users in this country could continue with their accounts.
“Okay, I’ll buy Tik Tok so they don’t ban it. Ironically, a lot of billionaires have reached out to me since I tweeted this, let’s see if we can make it happen,” he wrote on his X account.
MrBeast’s offer is very serious, in fact, it is already speculated that he would be willing to pay between 40 thousand and 50 billion dollars, which is the estimated value of the video platform.
