Tired of the products that mistreat their curls, Shakira launched its own line of hair care products: Is very
This week, the singer, who is touring the United States with her Women do not cry World Tour, He shared the news on his social networks.
“My hair has seen everything. After four years working secretly on this line, I am so proud to finally share @isima with you”, Shakira announced in a video in which he shows his new products.
The Barranquillera said that It was born from his own experiences with products that were not the best to take care of her hair, which motivated her to create her own line.
“He was born from my own experiences and nurtured for years with the main scientific minds of the industry. This is about creating something better, empowering you to wait moreS, ”he said.
It has eight products, including shampoos, conditioners and moisturizers. All developed with a patented method called trimodalwhich comprehensively addresses the health of the scalp, the cortex and the hair cuticle.
In an interview with People in Spanish, Shakira stressed that the line is inspired by the diversity of hair textures, especially within the Latin community. From smooth, undulating to curly or mixed hair.
The unpleasant name has a special meaning for the singer: it is a superlative that means “more”, reflecting its philosophy that “more is more” And the idea that Latin women is not formed with little.
The line will be available from June 16 on the official website Isima.com and will reach US UAL stores in July.
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