After a dull year start for Warner Brossthe box office has shown signs of recovery thanks to the unexpected success of To Minecraft Moviea family action tape starring Jack Black and Jason Momoa.
Directed by Jared HESSthe film follows a group of misfits that are transported to a cubic world and guided by an expert builder named Steve (played by Black).
Despite mixed criticism, the public responded with enthusiasm: he obtained A B+ qualification in Cinemascore and 5 stars in Postrak.
The film cost 150 million dollars to do it, without counting marketing expenses, and is already projected as the First Milmillonario Blockbuster of the year.
The tape, produced by Warner Bros. and Legendary pictureshas debuted with 163 million dollars in the United States and 313 million dollars worldwide, figures that make it the largest premiere of the year and the best historical opening for a video game adaptation.
“The national box office has been asleep in 2025, and this is a awakening That should have been waiting. What the box office needs is consistency, ”he said Jeff GoldsteinWarner Bros Global Distribution Chief.
The rebound comes at a critical moment for Warner Bros., After a series of failures at the box office like The Alto Knights and Mickey 17. In addition, rumors persist on a possible relief in the study dome. However, the triumph of Minecraft I could change that panorama.
It should be noted that the feature film has achieved a transverse attraction, summoning children, adolescents, young adults and parents.
“It is attracting as a five -quadrant film, with a very broad audience. When a premiere turns on like this, it generates its own impulse, ”he explained David A. GrossFranchisere analyst.
In addition, one of the reasons why the tape had so much impact was because Warner Bros did not spare in promotion. In collaboration with 45 brands, they flooded the market with thematic products: from green milk to a “block meal” for adults.
This is the greatest campaign of external associations in the history of the study, even exceeding Barbie: “Helped position the film as a priority for children and families”, Said Paul Dergarabedian, Comscore analyst.
With a scarce cinematographic offer in recent months, Minecraft He arrived at the right time. Warner strategically programmed its premiere before spring holidays, ensuring a young audience available and avid of entertainment.
“The cinema was asleep in 2025. This is a long -awaited awakening, ”said Gross.
For years, adapting video games was synonymous with failure. Today, titles like The Super Mario Bros. Movie, Five Nights at Freddy’s and Sonic The Hedgehog They demonstrate otherwise.
Minecraft It adds to this new wave of successes, thanks to a joint work with Mojang Studios and Microsoft to maintain faithfulness to the game without excluding the general public.
“We had a lot of essay and error during the process. We had time to tell the right story with the right team. There is something special in the way people connect with the game. We knew that if we managed to take advantage of the same love, humor and creativity in a film experience, the potential would be unlimited, ”he said Jesse EhrmanWarner production president.
Minecraft exploded in social networks with Viral scenes —As a zombie baby on a chicken, the famous “Chickn Jockey” – they have flooded Tiktok and generated a phenomenon from mouth to mouth that further enhanced their success.
“I have not used Instagram nine months because I have become too addicted. But these videos continue to send me, and it is very satisfactory. Theatrical moments multiply rapidly, ”Ehrman confessed.
