Shakira shows again that his power goes far beyond music. With their world tour, women no longer cry, the Colombian artist Not only conquered the heart of his fans, but also the business world, generating record figures and marking a before and after in the show industry.
The millionaire sum of money that Shakira reached with her tour ‘Women no longer cry’
Shakira is at his best; While his followers chant their successes around the worldthe singer becomes an unprecedented economic phenomenon. ‘Women no longer cry’ not only beat attendance records, but also promoted a billionaire business that remains on the rise with each presentation.
The Barranquillera artist continues to demonstrate why he is one of the most influential figures of the music industry with more than three decades of career. In recent months, The renowned Billboard magazine published a report exposing the most successful tours of the world and the singer was first for her forceful presentations.
As was known, since the beginning of his World Tour, Shakira raised 32.9 million gross dollars, with the sale of 282 thousand ticketsin just six presentations in February. His concerts in cities such as São Paulo, Atlántico and Bogotá have generated millionaire income, with figures that vary between three and 12 million per presentation, consolidating it not only in Billboard’s Top Top Tours, but making her the first Latin woman alone to achieve it.
The financial impact of the tour is not only due to the sale of tickets, but also to an impeccable marketing strategy. The Barranquillera used its social networks to generate expectation and connect with its followers. In Medellín, for example, he announced “surprises” for his concerts, which increased the expectation of the audience and, consequently, the sale of tickets.
On the other hand, the success of his tour is not only reflected in the amount of audiences that went to see it, but also in merchandising and the strategic collaborations organized. In each of her appearances, the singer knew how to capitalize on her image with exclusive products that range from clothes to custom accessories from each show. Along the same line, With dates scheduled in Mexico, Chile, the United States and Canada until the end of June, the Colombian is expected to continue breaking records.
The millionaire business behind the women no longer cried converted Shakira’s tour in much more than a musical show. With impeccable strategies, assistance records and well -oil commercial machinery, The Colombian artist showed that her success is not only measured in applause, but also in extraordinary figures.
VDV
